A quick glance will not note anything special about this white 2010 A4L. The extra 2.36 inches leg room for the back passengers doesn’t impact the dynamic roof line and the original well proportioned sporty silhouette. Unless there is a standard A4 next to it, most people will not even notice the difference. However, once we sit in the back, the extra leg room is greatly appreciated. Since 2000, Audi has been very successful in selling A6L in China. A4L is definitely following its brother’s footstep.

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Audi in China

For 22 years, Audi has been the number one premium brand in China. In 2007, China became the largest Audi export market surpassing UK and US. In 2009, there are about a total of 600,000 Audi cars. Based on the increasing number of yearly sales, China is poised to become the largest Audi export market in the world.

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This achievement is not only due to the fact that Audi invested very early, but more importantly it is also due to Audi’s persistence and perseverance in quality and craftsmanship. Additionally, because of its long tenure, Audi understands the local tastes. By listening intently to its customers, Audi has been able to customize its lines to meet the Chinese requirements. Today, at Changchun, northeast of China, an Audi factory produces A6L, A4L, and Q5 for this specific market.

Story by Andreas Dharmawan, Photos by Tim Lee

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Demsey Hill was once an army base. Now, many one-story white wooden buildings with red wavy clay roof tiles are housing chic and trendy restaurants, coffee shops, galleries, and boutiques. This is now a lifestyle hangout where you can find Balinese and Burmese teak furniture, European painting, Italian espresso, American breakfast, and Asian designer clothing. The founding team members of Audi Club Singapore suggested this place to meet.

Audi Club in Singapore

The temperature today is 82 Fahrenheit and humid. We sit outdoor at Olio Dome Asia-meet-West fusion restaurant. Just in front of the restaurant, our Audis – A4, A5, RS6, TTR - are parked in a military formation. Ju Ming Wong is the Technical Director of Audi Club Singapore. He developed his fondness for Audi when he first laid his eyes on a B5 RS4 in UK. Claudine Ho, the club social officer, used to be a serial BMW owner until she test drove the B7 RS4. For Monique Wong, the award winning roadster design took her breath away.

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