Andreas Dharmawan's blog
Exploring Beijing by Audi A4L
Submitted by Andreas Dharmawan on Sat, 2010-06-19 21:14.
A quick glance will not note anything special about this white 2010 A4L. The extra 2.36 inches leg room for the back passengers doesn’t impact the dynamic roof line and the original well proportioned sporty silhouette. Unless there is a standard A4 next to it, most people will not even notice the difference. However, once we sit in the back, the extra leg room is greatly appreciated. Since 2000, Audi has been very successful in selling A6L in China. A4L is definitely following its brother’s footstep.
Audi in China
For 22 years, Audi has been the number one premium brand in China. In 2007, China became the largest Audi export market surpassing UK and US. In 2009, there are about a total of 600,000 Audi cars. Based on the increasing number of yearly sales, China is poised to become the largest Audi export market in the world.
This achievement is not only due to the fact that Audi invested very early, but more importantly it is also due to Audi’s persistence and perseverance in quality and craftsmanship. Additionally, because of its long tenure, Audi understands the local tastes. By listening intently to its customers, Audi has been able to customize its lines to meet the Chinese requirements. Today, at Changchun, northeast of China, an Audi factory produces A6L, A4L, and Q5 for this specific market.
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